Importer's shipping-terms guide

    Incoterms Explained: EXW, FOB, CIF, DDP for China Imports

    Four little acronyms decide who pays for freight, who eats the risk if a container sinks, and how much markup hides in your price. Here is exactly what EXW, FOB, CIF and DDP mean — and which one to ask for.

    Quick Answer

    Incoterms set who pays and who bears risk at each shipping stage. EXW: buyer handles everything from the factory gate. FOB: seller loads the goods onto the vessel, buyer covers ocean freight onward. CIF: seller pays freight and insurance to the destination port, but risk still passes at origin. DDP: seller delivers fully cleared to your door. For most new China importers, FOB is the safest, most transparent default.

    The basics

    What Incoterms actually decide

    Incoterms (International Commercial Terms) are the standard three-letter rules that split responsibility between a seller and a buyer for an international shipment. Every term answers three questions: who pays for each leg of transport, who arranges export and import clearance, and — critically — at what exact point the risk of loss or damage transfers from seller to you. Two shipments at the same "price" can cost wildly different amounts once you add the costs a term quietly leaves on your side of the line.

    The four terms below run from least seller responsibility (EXW) to most (DDP). The more the seller does, the higher the headline price — and the more room there is for freight and clearance markups you can't see. That trade-off between control and convenience is the whole game.

    EXW

    Ex Works

    Seller pays for
    Only making the goods available at the factory gate or warehouse.
    Buyer pays for
    Everything else — local pickup, export clearance, main freight, insurance, import duties, and final delivery.
    Risk transfers
    Passes to the buyer the moment goods are ready at the seller's premises.
    When to use it
    Rarely ideal for new importers. It gives the lowest headline price but the most work and hidden China-side costs. Best only if you already have a strong local agent handling export.

    FOB

    Free On Board

    Seller pays for
    Inland transport to the origin port, export clearance, and loading the goods onto the vessel.
    Buyer pays for
    Ocean freight, marine insurance, destination charges, import duty/VAT, and delivery to your door.
    Risk transfers
    Passes once the goods are loaded on board the vessel at the origin port.
    When to use it
    The default for most China container orders and the industry benchmark for comparing quotes. It gives you control of the freight leg while the supplier handles the messy China export side.

    CIF

    Cost, Insurance & Freight

    Seller pays for
    Everything up to the destination port: export clearance, ocean freight, and minimum marine insurance.
    Buyer pays for
    Destination port handling, import duty/VAT, customs clearance, and delivery to your door.
    Risk transfers
    Passes at the origin port (on loading) even though the seller pays freight to destination — a common trap.
    When to use it
    Convenient for first-timers who want a single all-in-to-port number, but you lose control of the carrier and often overpay on freight and destination fees the supplier chooses.

    DDP

    Delivered Duty Paid

    Seller pays for
    Everything, end to end — freight, insurance, import duty, VAT, customs clearance, and delivery to your address.
    Buyer pays for
    Nothing after the agreed price (in theory). You just receive the goods.
    Risk transfers
    Passes only when goods are delivered, cleared, at your named destination.
    When to use it
    Simplest for the buyer, but the highest maximum risk of hidden markups and grey-channel customs. Fine for samples or small parcels; scrutinise it hard for full containers.
    At a glance

    EXW vs FOB vs CIF vs DDP

    Who carries the load — and where the risk sits — for each term.

    Term
    Seller responsibility
    Risk transfer point
    Best for
    EXW
    Lowest — goods ready at factory
    At seller's premises
    Buyers with their own export agent
    FOB
    Up to loading on the vessel
    On board at origin port
    Most sea-freight orders (default)
    CIF
    Freight + insurance to dest. port
    On board at origin port
    One all-in-to-port number
    DDP
    Highest — door delivery, cleared
    At your named destination
    Samples and small parcels

    A worked example

    Say a factory quotes an order at $20,000 EXW. The same goods might be roughly $20,800 FOB once you add inland trucking and export clearance, then perhaps $23,000–$25,000 CIF after ocean freight and minimum insurance, and higher again as DDP once duty, VAT and last-mile delivery are folded in.

    These are illustrative ranges, not a quote — freight rates and duties swing with lane, season and product HS code. The point: the "cheapest" EXW number can end up costing the most once the hidden legs are yours to arrange.

    Our recommendation for new importers

    • Quote FOB by default so prices are comparable across suppliers
    • Control your own ocean freight and insurance rather than the seller's
    • Treat CIF and DDP quotes with care — ask for the cost breakdown
    • Use DDP only for samples or small courier parcels
    • Have an agent verify the true FOB price line by line

    Incoterms (EXW, FOB, CIF, DDP) — FAQ

    They set who pays and who bears risk at each stage of shipping. EXW means the seller only makes goods available at the factory and the buyer handles everything else. FOB means the seller covers costs and loading up to the origin port, then the buyer takes over. CIF adds ocean freight and insurance to the destination port, but risk still passes at origin. DDP means the seller delivers fully cleared to your door. The main trade-off is control versus convenience.

    Not sure which Incoterm to ask for?

    Tell us your product and target quantity. We'll source verified factories, quote the true FOB price ($10,000 FOB minimum), and show every freight and duty cost line by line — no hidden markup.

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